At this point in the COVID timeline, my reckoning of time seems irreparably damaged. This week, my girlfriend Sarah & I were browsing for a movie and settled on The Bourne Identity. A few minutes in, I said “Didn’t we watch this a few months ago?” She looked confused. “Maybe you did?” No, reader, I hadn’t watched it myself over the summer. We watched it together, but at her old apartment. Where she hasn’t lived for 18 months.

My usually precise memory has served me well as a writer. But the pandemic has felt like one long Sunday. I keep confusing the days of the week, which have all lost their feel. I imagine we all feel a bit unmoored in our lives now.

Anyway, here’s how my creative life is going:

The booksite

Since lamenting my lack of motivation & progress a few posts ago, I found a renewed wave of mental energy, and have been working steadily (if still slowly).


I finished my first pass at adding tooltips into the poems. You most often see tooltips as text that becomes visible when you mouse-over some element on a webpage:

A screenshot of the poem 'Doppler Effect' from the author's in-progress book, showing an open tooltip on the word <i>Sunsphere</i>, with the text <q>The symbol of the 1982 World's Fair, in Knoxville, TN</q>
Originally published in The Bosphorus Review of Books

I haven’t been able to test on mobile yet, so I don’t know if you can tap the word to open the tooltip. I won’t include the CSS here because it’s 119 lines of code, but Tom used the a element to create this functionality. Or maybe this is built in to Bootstrap? It’s honestly beyond me. I can read the stylesheet and understand what’s happening, but I’m not yet skilled enough to have known how to begin iterating it.

I tried to be judicial in applying the tooltips. One potential drawback to implementing them is that they become a distraction to the poems. I didn’t want too many tooltips, or ones containing complex information, that would stop the reader in the middle of the poem and kick them out of the experience; and I didn’t want them to contain links that would entice readers to leave the poem. It’s an awesome feature than opens a lot of possibilities, but it can also work against me.

For a similar reason, it’s a good idea to minimize the number of inline links in technical documentation; one compromise is to collect links at the end of a page. Similarly, my book uses tabs below each poem to:

  • collect longer notes, digressions, & links.
  • compile a list of related poems (based on keywords).

If the term can be easily looked up, I didn’t bother to include a tooltip or note for it. For example, “Betelgeuse” or “Kuiper Belt”. I also wanted to avoid explaining everything. There’s nothing wrong with expecting the reader to do a little research & reflection after reading. I mean, if you’re not willing to engage deeply with a poem, why are you even reading?


I finished recording scratch files for each poem. I used the audio element to embed the recording below the poem title. Here’s the recording of Doppler Effect, the poem in the screenshot above:

The recordings are very low-quality because I used my phone and then compressed those files to send over Bluetooth to my computer. Even though they’re very rough, I think I’m going to release the book with these recordings. My dad, who is a recording engineer, has offered to record them professionally, so I may take him up on that after the v1.0 release of the book.


Professional recordings are not on my plate right now because the booksite has already taken so much of my time & energy over the past 13 months. I’m shooting for a Minimum Viable Product—a development strategy that introduces a new product with the minimum necessary features to get the user’s attention. Later, I can roll out new features to enhance the book. It’s a big advantage over print publishing, and part of this project is highlighting those advantages, so why wouldn’t I? As mentioned in an earlier post, all my updates after 1.0 will be dev-related; I will not be editing, adding, or removing any poems (with the exceptions of typos & coding errors).

As far as the poems go, I once heard Gaylord Brewer reference “the dust on the butterfly’s wings” as an argument for moderation in revision; meaning, when you get too far from the original inspiration/muse/angel/duende of the poem, your edits risk sanitizing the poem—degrading what gave the poem its magic. I think he was paraphrasing another author, but it definitely sounds like some poet shit. Which I agree with! For me (even before I’m done) the book is something of an artifact. As is each poem. They represent who I was/what I felt/what I understood at a particular point in time.

Walt Whitman, in contrast, edited Leaves of Grass until he died. To edit a complete poem (especially after publication) feels like a transgressive form of revisionism. Even though I may have written wrong-headed, privileged, or just plain cringey poems in the past, I don’t want to edit them out of guilt or pride. Some of those poems I don’t ever submit; but for the ones that may have been published, they already reached an audience. To retroactively edit out my faults feels dishonest. For my writing. I’m not trying to restrict your process, of course.

So I’ll likely add a few features after I initially serve my site at (again, nothing there yet), but I won’t add or remove poems, revise any poems, or change the organization of the book after that first release.

Marketing (or some facsimile thereof)

Last post, I talked a bit about figuring out how to promote the book. Since I work in techcom, which is often within or adjacent to marketing in a business org, I have a patchwork understanding of what’s necessary (the doc team at my first tech writing job was part of the marketing department). But what I know is very surface level, and based mostly on observation, not practice.

This feels like the biggest category of remaining work for the book. Should I have a budget for things like ads? Who should I ask to review my book, how do I initiate that request, how many reviewers do I need? Should I plan release events/readings, how many, should I try to plan a book tour (where I lose money)? I’ve found some resources to help me get started, and may request a consultation with one or two people I know who have worked in publishing.

In some ways, this is harder that writing & organizing the book or building the website because I have next-to-no experience with this industry. Everything feels very abstract & somewhat indecipherable. At least my professional life prepared me for front-end web development. Promoting the book is essential, and as a novice in the marketing world, am I hanging the biggest project of my life on my general ability to become proficient at new things?

I guess there’s no way around that risk. Becoming or building anything is risky because there are always opportunity costs. Though in that light, I suppose I’m not risking all that much. What would I be doing if I hadn’t continued to write poetry after college? Where would I put my energy? Somewhere within athletics, likely. But I’m 36 now, so my life as a competitive athlete would be basically over. Music is my next obvious passion. I gave up playing guitar a long time ago, but I’m in Nashville, and my dad is a writer, musician, & engineer, so there’s a good chance I’d have picked up guitar or keyboards and tried to make it.

I have a series of poems in which I write to myself at different ages or across the multiverse to possible lives. I guess I have some new grist for that mill.

Writing retreat

I’m taking PTO soon to work on all of this and more. I want to finish a few poems, but mostly focus on a handful of formatting & tech issues for the book, and draft my marketing plan.

Here are the big work items I’m focusing on:


  • Complete revisions on 5–6 poems I’ve planned to include, and record the audio
  • Confirm my TOC
  • Reach out to potential editors to discuss interest/availability/cost

Tech issues

  • Resolve minor navigation & scripting issues
  • Finish adding tooltips, notes, & the keywords that create the related poems lists
  • Complete the workout pages
    Yes, the book will have workouts, like you’d do at the gym, and also some selected family recipes. The idea came to me while listening to Rachel Zucker’s conversation with Tina Chang.
  • Place the interludes (which include the workouts & recipes)
  • Clean up the project tree
    There are a lot of files from Tom’s theme that I’m not using, and leaving them in bloats my repository.
  • Optimize Google Analytics
    I have GA running on this site, but I really don’t know how to use it effectively.


  • Draft an actual plan (research, competitive analysis, SWOT, goals, objectives, target markets, message, tactics, timeline, budget)
    This is a little weird, because I’m not marketing for a business or consumer product. I think not all of those categories will be directly relevant, but I do think it’ll be useful to think through my project with a business mind.
  • Submit relentlessly to journals
  • Make a list of people & institutions who care about my writing, and draft a communication (a press release, I guess) to inform them of the book and ask them to share/mention it
  • Make a list of people who might write about or interview me
  • Get a professional head shot
    The one on my homepage is by the excellent Colin Potts, but it’s almost 8 years old now, and I have different hair.

More on some or all of those in forthcoming posts!

Writing poems

Hasn’t been much of this in the past 13 months. However, last week my girlfriend was making apple butter & cider, and she left the apple butter in the crock pot overnight. She went to work in the morning and asked me to stir it occasionally. When I walked into the kitchen to do that, the scent was so strong and, combined with the newly cold Fall air (and the little taste I took), it was a very intense sensory moment. I felt a poem come into me, and sat down to write it. I got a full draft in one sitting, which is unusual for me.

Last year, I adopted Obsidian as my notetaking app. I’ve been using OneNote for years and still have tons of scraps there, but am slowly migrating over. Obsidian is gorgeous, with useful features like backlinking & graph view. It’s freemium, but totally free for a local installation (sync is a premium feature). Since I haven’t been writing much, I hadn’t opened Obsidian in a while. After drafting this new poem, I read back through some old drafts—and wow! I’ve got some really good poems just waiting for a revision. I feel like I stumbled on this forgotten treasure, but it was always my treasure, and now I have more work to do.

This site

The biggest change is that I added a Now page. You can read about Now pages at Derek Sivers website, but essentially it’s a regularly updated page to inform visitors what you’ve been up to lately. In contrasts with About pages, which are a long shot on the author—the highlights. It may be redundant on a blog, but I think targets visitors who don’t want to read through a backlog of posts, but want to know a bit more about you.

You might notice some new formatting too. I got some feedback on my website in the form of a (very helpful) issue in my code repository. The end result is that images are now mobile-friendly, and the homepage has some text & links so you don’t have to open the context menu to navigate.

In some root-level pages, I also styled some h2 headers with this label:

<h2><span class="label label-info">Header!</span></h2>

It’s not good design on my part. They look like buttons, which should be interactive. I’ll fix that eventually, but I thought the site needed something to break up the monotony of black text on a white page, and this was already in the stylesheet.

Sports stuff

Being active is probably my first priority, along with work. They’re like priorities 1A & 1B (work because, in a capitalist, Puritanical America, it’s almost impossible for it not to consume your waking life unless you’re independently wealthy). When I miss just a week of exercise, there’s nothing checking my depression & anxiety. If I didn’t exercise, I don’t think I’d be mentally well enough to write or maintain close personal relationships. Right now, my primary activity is Brazilian Jiu-Jitsu.


As I mention in the current iteration of my Now page, I’ve been practicing Brazilian Jiu-Jitsu since June; and I suffered another injury just before my birthday in August (a tradition for me)—a sprained ligament in my wrist. That’s reasonably healed now, so I’m back to sparring in my BJJ classes (or “rolling” as we call it).

I'm a beginner to BJJ, which is a very complicated discipline, full of nuance.

Please contextualize my observations & opinions as those of someone who understands very little.

I’m a fairly athletic person. I pick up most sports very quickly, unless there’s significant sport-specific skill (for example, developing your handle in basketball). To some extent, that translates to BJJ; I move quickly and my instincts are decent. But the technical aspect is unreal. I’ve never experienced any athletics with so much theory (for lack of a better word) to learn. In every situation/position you find yourself in, there are new offensive & defensive techniques to learn. Since there’s no real limit to the number of positions your body can be in, there’s kind of a limitless number of techniques to learn. At least, that’s how it feels to me now as a fairly fresh white belt. There are, of course, foundational movements & techniques; I just haven’t developed that muscle memory yet.

Speaking of belts, I only practice no-gi (I don’t wear the thick cotton jacket & pants, sometimes called a “kimono”). I don’t think there’s a belt system, and strictly speaking, it may not even be considered jiu-jitsu. So, I may be more accurately described as a “grappler” than a “jiu-jitsuka”.

Tennessee Vols football

They were exciting there for a minute! The new hurry-up offense under Josh Heupel is fun to watch, but (we’ve been saying this for 12 years), the team lacks depth.

It’s not unexpected to see a new coach have limited success during his grace period—Tennessee’s first half against Alabama is a nice microcosm. Can his staff recruit & develop talent, and win meaningful games? No UT coach has since Fulmer (except the two times Butch Jones beat Georgia and the one time he beat Florida). That said, at 4–4 with games against South Alabama & Vanderbilt still to come, they should make a bowl game. I think they might beat Kentucky too.

We got there first

For any Texas alumni, I refer to Tennessee as UT because my school is almost a century older than yours.

Nick Saban has to retire one of these days, right? Until then, I expect my Vols to be irrelevant; if they’re on a similar trajectory as the Buffalo Bills, Heupel is our coach of the future, and Saban will retire after next season to usher in the Vols return to competitive football.

Buffalo Bills

I love the call.

The Bills are 5–2 after beating the Dolphins for the second time, and will win the AFC East barring a massive implosion or injury to Josh Allen. I don’t worry about implosions anymore, because Sean McDermott is one of the best coaches in the league.

I just heard every Bills fan collectively groan, but I also don’t worry about jinxes anymore. Nothing any sports team does will affect my life, and nothing I do can affect the outcome of any game. You’ll be so much happier if you internalize that. To be fair, I internalized it the hard way, progressively, as a Bills fan from 1990–2016.

Buffalo Sabres

They’re good this year! Or, at least, definitely Not Bad. They’ve started the season 5-1-1 with a +9 GD, and despite the Jack Eichel drama (a young, generational talent who was stripped of his captaincy before the season amid trade rumors), they seem to have pulled it together under a new coach.

This is amazing since they’ve been a bottom-5 team for a full decade.